[Words & Phrases]
predominantly: 主に predominant 優勢である
rental yield: 賃貸利回り
disposable income: 可処分所得 (disposable: 使い捨ての)
Lucy: The situation regarding the Indonesian market is a little bit different. Because there are still some restrictions for foreigners.
Takashi: The residential housing market is mainly driven by domestic buyers in Indonesia. What kind of segments are developers targeting?
Lucy: More and more developers are focusing on building more affordable price apartments for low or middle class home buyers rather than investment properties for rich people. This has led to intense competition among local developers.
Takashi: I see. I think that’s good for us because our projects are targeting the upper or middle class. Those projects include residential property buyers, but they also target investors for rental purposes, right?
Lucy: Yes, since the properties in Jakarta are still one of the cheapest in the Southwest region, the rental yield is high. Increasing disposable income and migration of Indonesian to Jakarta make the city an attractive market for both residential property buyers and investors for rental purposes.
Customization is key for emerging countries. Knowing your customers’ wants and needs and being able to adapt.